http://www.cio.com/article/2976083/social-networking/why-social-media-could-swing-the-2016-presidential-election.html Social media is playing an even larger role every new election. Hillary Clinton has been by far the most active candidate so far in social media organizations and it has reflected in her high polling numbers. Are there candidates in the race capable of taking advantage of social media to try to get in touch with voters? Or because most of them have already gotten their campaigns underway is it too late to go back and pull in younger voters through social media? I feel that if any candidate has the chance to put social media resources into full effect is Bernie Sanders, with some of his highest support coming from younger people.